5 Biggest Mistakes Organizations Make When Selling Pull Tabs
5. Lack of Payment Options
In today's world customers expect payment options for their purchases. Whether it is with gift cards, bank cards, or rewards cards, customers are expecting options when it comes to purchasing the things they want. One of the biggest mistakes organizations make is only accepting cash for Pull Tab sales. Adding additional payment options can increase Pull Tab sales by 14% to 25%. Additional payment options are one of the fastest ways to increase your Pull Tab sales revenue.
4. Bad Customer Service- No Employee Goals or Standards
The secret to running a successful Pull Tab operation is raving fan customers. Customers that love coming to your place and tell others how much they love playing there. The key to creating raving fan customers is great customer service. Think of your favorite place to eat. It does not matter how good the food is, if the service is bad, you're still not going to enjoy your experience. Many organizations overlook this critical part of their business. Help your workers give amazing customer service by implementing customer service standards and goals in your organization. Make sure they have the training and tools they need to turn customers into raving fans who love coming to your business.
3. Failure to Comply With Mandatory Reporting and Regulations
Failing to complete mandatory Gaming reports and comply with Gaming regulations are the main reasons Pull Tab operations are closed. If you do not complete the required Gaming reports correctly and on time your ability to sell Pull Tabs can be suspended and even revoked. Always make sure you know when your reporting deadlines are and what information you will need. Make sure you have systems in place to track all required information about your operation. Many electronic systems can not only track this information by can also generate these reports for you. Do not endanger your ablility to sell Pull Tabs by not properly tracking and reporting on your gaming activities.
2. Wrong Product Mix
Many organizations are not playing the best Pull Tab games for their location. Often games are chosen based off a rule of thumb or worse, by price. There is no worse way to purchase Pull Tabs than by price. Cheap or highly discounted Pull Tabs often sell substantially slower than premium Pull Tabs. If you were running a sandwich shop, you would not buy the cheapest lettuce you could find. Don't make this mistake in your Pull Tab business. Market research has shown that the correct product mix can increase sales as much as 70%. Implement a system to track and analyze your product mix to identify what games will be the most successful for your organization. Review these results weekly to insure you adjust your product mix to changes in the market.
1. Theft Due to Lack of Accountability Controls- No Checks and Balances
No one likes to talk about theft and accountability controls. Every organization wants to believe that they have outstanding workers and it could never happen to them. The fact is the majority of theft is internal and perpetrated by current employees. No amount of controls can stop an employee from stealing from you, but you can stop them from hiding it. The goal is to help keep honest people honest. The best way to do this is to have internal controls and tracking systems in all sensitive areas of your business. Proper accountability systems in your organization are the number one way to make sure your money makes it to the bank.